|The influence of the digital world on the modern consumer has made waves within the traditional retail experience. Consumers are now drivers of their tailored retail experiences and have a greater influence on shaping the future of retail channel development.
So how can today’s retail brands utilize the digital arena to enhance their brick-and-mortar shopping experience and better connect with their customers? We met with David Kepron, author of Retail Revolution and v.p. of global design strategies at Marriott International, to take a look at how a new concept called “Technempathy”, in combination with novelty, can be used to engage in the needs of customers. Discover new ways to bring your brand vision to life with our Showroom Talks video series.
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